Viết tiêu đề email thế nào để tăng tỷ lệ nhà tuyển dụng mở mail?

You may be surprised to learn how meaningful email subject lines really are, and you’ll be even more “shocked” to learn that so many candidates make the mistake of writing the subject line and get turned off the opportunity. unfortunately interview. Along with JobOKO learn how to write email subject lines to increase the rate of employers opening emails, you also learn how to standardize emails and improve your chances of being hired.

Importance of email subject lines

I. Why is the subject of the email application so important?

Email subject or Subject when you compose a new email. The subject of the email application gives the recipient a first impression, a pre-visualization of the content and purpose of you sending the email. What’s more, the subject of a job application email is important to all candidates because it is a guarantee factor:

• Email to the correct address, not to the spam folder: Emails without subject lines run the risk of being sent to the spam folder, meaning they can’t be seen and read by employers.)
• Decide whether the employer opens the email or not: Employer mailboxes can be full of incoming and outgoing messages, not only for applications but also for other jobs within the company. Usually at the beginning of the business day, they will open the email and consider, respond/confirm. When seeing an email without a subject, recruiters can choose not to open it, ignoring it because it may not be important information.
• Show the candidate’s professionalism: It’s not just when you’re applying for a secretarial, assistant or administrative staff that you need to know how to write professional emails. Today, countless exchanges, discussions, negotiations take place via email. It will be bad if you apply for a job but “forget” or don’t know how to set a clear and correct title.
• Make a positive first impression: No need to open your CV, cover letter, through the subject and body of the email, the employer has somewhat had the first assessment of you as a candidate. A decent title is definitely “scored” higher without titles, false titles, confusion.

II. What is the ideal job email subject length?

The email subject line is almost the “cover” of the book, most importantly, it does the right “responsibility” – letting the employer know who sent the email, what to do, and what position to apply for. The subject of the job application email needs to be limited in length because if it is too long, when the employer checks on the phone, it will not see all the information.

• The subject of a job application email should not be too long, max ten text (except for positions with too long names – such as Real Estate Salesperson/Sales Officer and Product Development,…).
• Can be abbreviated when necessary and reasonable: The rule to abbreviate in email subject lines is that when you see an employer writing that in a JD, job posting, or an abbreviation that is widely accepted and recognized, everyone understand (eg real estate). To avoid the email being too long, you can abbreviate but be limited and definitely never abbreviate your name.

Learn about standard email subject lengths

III. Is the subject of the email application capitalized or lowercase?

A question of the majority of candidates is whether to capitalize or lowercase the email subject, whether it is mandatory to follow any rules or not. In fact, you don’t need to worry too much because the choice of how to write in the title will be considered based on the following factors:

• Depending on the structure required by the employer (if any): If you read the job posting and see clearly “Candidates apply online/send email to [tên địa chỉ email] according to structure/syntax [cú pháp]” then you just do the same thing, the employer capitalizes, you also capitalize and so on.
• The first letter can be capitalized: Unless the employer requires all capital letters according to the syntax, it is not absolutely advisable to present the subject of the application email in all capital letters. Because this can create an uncomfortable feeling for email readers and does not follow any rules at all. Instead, you should just capitalize the first letter.
• Unsigned title if applying for a job in English (and other foreign languages): An important note that candidates may forget is that if you are applying for a job in English or other positions (all emails are in English), you need to make sure to write the correct name of the position you are applying for in the subject line in the language you are applying for. language (as the recruiter used), and the first and last name are capitalized without accents.

IV. How to write application email subject lines that attract strong attention from employers

Knowing how to write email subject lines, you will realize that the principles and criteria are not difficult, but chances are a few times you have done it wrong before without realizing it.

4.1. Follow the employer’s standards

The simplest and most effective, how the employer asks, you do. If the job posting clearly states the syntax, for example “BT25 – Full name” then you can write such a brief title BT25 – NGUYEN VAN A (in simple understanding, BT25 is the job ID, the job code for the position. Specifically); or “Applicant position – Full name”, you also specify in the title as “Editor – Tran Nguyen Ha My”.
With clear requirements and available instructions of the employer, you must definitely do the same, if the wrong email may not be opened or you are understood by the employer as not reading the information carefully, unprofessional.

Email subject to do as required by the employer in the job description

4.2. Recruitment email header naming structure

If the employer does not mention the structure and syntax for the candidate to send an email, you must learn and write it yourself according to the title naming structure suggested by leading human resource recruitment experts, in which, The email subject must contain the following information:

• Purpose of email: Here to apply for a job. You can write “APPLICATION” to let the employer know this is a job application email. In fact, this email’s intent phrase isn’t required.
• Job position, job ID: Next, you need to write down the position you are applying for or the job ID (if known) so that the employer knows which role you are applying for.
• Name of applicant: Sure, you can’t write a job email subject line without letting the employer know who you are. In case they want to find the email and contact again, the response will not be.
• Referrer information: If you are applying as an employee, please write the name of the referrer in the title so that the employer can easily distinguish it.

Thus, the structure or “recipe” for writing email subject lines includes:

• The most basic: Full name of candidate – Position applied for; Apply + Position applied for – Full name; or Job ID – Full name.
• The most complete: Referrer – Apply + Position applied for – Full name.

Important Note:

• Not all job email subject lines need all of the above information.
• The most basic, you need to write the role you are applying for and your full name.

4.3. Choose your email address seriously

Certainly, not every email you can use to exchange jobs or apply for jobs. The application email must have a serious sending address and meet the following criteria:

• Professional email, preferably including your name.
• The email should not carry any false, obscene or childish connotations.
• The email you use for the main purposes is job application, job exchange.
• Not an internal email or an email you used at your old/current job.

Even if you write an impressive email subject name, but the email address is not serious and not polite, the email open rate of the employer will still decrease.

A professional email address will increase your chances of being noticed by employers

V. Common Mistakes When Subjecting Job Emails

Timely detection, being aware of common mistakes when setting the subject for a job application email, you can explain why your previous applications were rejected despite preparing your CV very well, or avoiding get unnecessary errors.

• Header without required information: The lack of information in the subject of your application email, meaning only the name or the role you are applying for or the job ID is a big mistake – “it takes time” to set the subject but still does not meet the employer’s expectations. used because they do not know what the email is for, by whom.
• Title not requested by the employer: When you apply to a particular company or organization, you need to follow the requirements and instructions of that employer right from the first steps of submitting your CV and cover letter. Precisely if the employer has clear instructions with headings (as well as other attachments), you need to follow them. Failure to comply, you will fall short of the employer’s standards and risk disqualification.
• Title too long or too short: As JobOKO shared above, email length needs to be limited. Writing too long is difficult to follow, not showing all if the employer checks email on the phone; and if it is too short, it will be “short”, easily missing essential information.
• Titles abbreviated too much, confusing: Abbreviations in email subject lines should not be abused, unless those are commonly understood phrases or employers write such job role names in JD. In general, unless force majeure, otherwise write clear email subject, easy to read, easy to understand.

What mistakes should be avoided when writing email subject lines to apply effectively?

BECAUSE. How to fix when sending a job application email with incorrect subject

It is a fact that every candidate must admit that no one from the very beginning of entering the labor market has been able to perfectly execute all steps in the job search process, never making a mistake. Although undesirable, if for some reason you write an incorrect application email subject, then try to solve and fix it with the following methods:

• “Accept” the fact that you may have just missed out on an interview: When we find out we’ve made a mistake, forgot to put the email header or the subject line is wrong, we can get nervous but then accept that we were wrong. Don’t expect too much from the positions you’ve emailed that have “problems” from the email subject line. Accepting the reality will help you remember it and not make the same mistake again – “save” that job opportunity for next time.
• Consider composing and resending another application email with the subject line: Assuming you love the job and deeply regret not getting the chance to interview, you might consider resending your application email. This is an act that takes a lot of courage and of course, you also need to understand that the chances of the employer sympathizing with you are not high, but at least, you do not have to regret for doing your best and the employer will also appreciate your effort.
• Brief explanation in the new email: In case you send a second job application email for the same position, a recruiter because of the previous email has an error in the title, you should explain in 1 or 2 sentences to the recruiter, for example “I am very sorry for some reason that in the previous email I accidentally sent an email before it was drafted and adjusted. Because I really appreciate the job opportunity at your company, I decided to send it again. Job application email [tên vị trí]hope you understand”.
• Learn from experience for the following times: Of course, you already know where you made a mistake, how the mistake in the subject of the application email affects you, then you must remember that “lesson” forever, don’t repeat it. The next time you apply for a job, improve by always writing the subject line before writing the body of the email and checking that the subject line follows the employer’s instructions (if applicable).

The structure of a job application email subject line is not difficult to remember, but you should still pay attention and adjust to suit different roles, different companies / organizations you apply for. Always keep in mind the principle of “first and foremost”, from the subject that “wants to read”, the employer will definitely open the email you send and seriously consider giving you the opportunity to interview!